Blog // Connected Tennessee

Cyber Monday 2012 Sets New Online Spending Records

By Jennifer Cobb

Almost $1.5 billion spent by consumers on Cyber Monday, November 26, 2012

If you weren’t one of the many brave individuals who participated in Black Friday last weekend, you may have been one of the millions who instead participated in Cyber Monday.  The numbers are in, and November 26, aka Cyber Monday, was the heaviest U.S. online spending day in history with $1.465 billion spent by consumers according to comScore, a global leader in measuring the digital world and preferred source of digital business analytics.

Additional numbers from researchers:

  • Up 16% from last year, $16.4 billion has been spent online to date this holiday season (comScore).
  • Buying from home computers and from work computers made up almost 90% of sales on Cyber Monday (comScore).
  • remained the top visited retail site on Cyber Monday, while Walmart received the second most visits. BestBuy was the third most visited site, with Target and JCPenney rounding out the top five. (Experian)
  • Among the top five sites, Amazon saw the biggest year-over-year growth at 36% (Experian).
  • More than 18% of consumers used a mobile device to visit a retailer's site, an increase of more than 70% over 2011 (IBM).
  • Mobile sales reached close to 13%, an increase of more than 96% over 2011 (IBM).
  • Online sales increased 30.3% over 2011 (IBM).

Vs. Black Friday (research conducted by Akamai):

  • Midnight purchasing behavior was 12.5% below Black Friday's post offline shopping sprees.
  • The shift in Cyber Monday's favor came at 6 a.m. ET at a 32% increase in online purchases.
  • From 3 p.m. to 11 p.m., online spending activities were consistently 50% higher than those observed on Black Friday.
  • Purchasing activity peaked at 9 p.m., 104% higher than Black Friday at the same hour.

With a little over three weeks left until Christmas, those of you who didn't participate in Black Friday or Cyber Monday still have time to find deals! We'll be posting some of our tips on how to use technology for your next shopping trip soon, so be sure to Like us on Facebook and Follow us on Twitter for the latest news. 

Good luck and Happy Holidays!


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